For ZeeLink, a company in England, we created a stop motion explainer from cut paper. The film follows a simple idea: when one host has no availability, they can refer their guest to another host in the network and keep the relationship. We turned that idea into a world of paper characters, homes and property cards, giving the connections between people a visible shape and movement.
The phones, laptops and interface were made from paper too, with layers, folds and edges left in view. Purple and yellow connect the characters to the network, while a turquoise holiday scene brings us back to the guest at the heart of the story. Through small gestures and transitions, we gave a digital service a tactile, colourful and human visual language.
