At Studio Kapel, we create animated TV commercials and sponsorship spots for brands and advertising agencies. Using stop motion, 2D animation and mixed media, we bring products and ideas to life with a distinctive visual style and a clear message.
From creative concept and storyboard to animation and editing, we shape each film around your brand, audience and required running time. We can develop an original concept or bring your agency’s creative idea to life.
A strong sponsorship spot starts with one clear idea. In just a few seconds, the product, movement and visual style need to work together to express your brand’s personality.
We use stop motion and animation to turn packaging, ingredients and everyday objects into playful visual stories. Each spot is planned around the agreed running time and the requirements supplied by your broadcaster or media agency.
Every commercial or sponsorship spot starts with your campaign brief: the audience, main message and deadline. We also review the required running time and delivery specifications supplied by your broadcaster or media agency.
Next, we develop the creative concept, storyboard and visual direction. You review and approve each stage before we move into production and animation.
We then bring everything together through editing, music, sound and voice-over, according to the agreed scope. Your finished film is prepared in the agreed delivery format, with any additional versions planned in advance.
A TV commercial promotes a brand, product or offer as a standalone advertisement. A sponsorship spot identifies a brand as the sponsor of a programme or broadcast. Each format has different creative requirements, so we confirm the intended placement and the broadcaster’s guidelines before developing the concept.
Production costs depend on the animation technique, creative complexity, running time and number of versions required. At Studio Kapel, each project is quoted individually. Share your brief and budget range so we can suggest a suitable approach. Airtime and media buying are separate from the production quote.
The schedule depends on the animation technique, scope and approval process. We agree on a timeline covering concept development, storyboard, design, production and editing. Share your planned broadcast date at the start so we can account for feedback, delivery and any required broadcaster review.
The film needs to match the duration agreed for your broadcast placement. We build the script, storyboard and edit around that confirmed running time. If you need several lengths for the same campaign, we plan those versions before production begins.
Yes. We work directly with brands and alongside advertising agencies. We can develop an original concept or produce a film based on your approved script, storyboard or creative direction. We agree on responsibilities, deliverables and approval stages before starting.
Yes. We can plan shorter edits, vertical or square versions, and alternative text or endings for digital placements. These adaptations may require changes to framing, pacing and sound. The additional versions and any relevant music or voice-over usage rights are agreed as part of the project scope.
Send us your campaign brief, target audience, main message, brand assets, budget range and planned broadcast date. Include the required running time and any creative or technical guidelines from your broadcaster or media agency. If you already have a script or concept, share that too.